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Employer brand guide

Building on the practices of top employer brands

How to launch a successful employer brand

Hudson RPO and HRO Today magazine surveyed 324 senior-level HR executives on employer branding strategy and practices. The results are compiled in our Employer Brand Guide, which explores the practices that distinguish top employer brands from other brands.

The report also provides practical recommendations on implementing an employer branding strategy and program to engage quality candidates and improve employee retention.

Some of the findings include:

  • High-level executive buy-in is significantly greater for top employer brands as compared to other brands for members of the executive team (79.9 percent vs. 61.4 percent, respectively) and the CEO/President (75.5 percent and 55.4 percent, respectively).
  • Nearly one-half (44.6 percent) of top employer brands indicated that they have defined organizational responsibilities for their employer brands, versus only 17.6 percent of other brands.
  • Top employer brands focus more on value to current employees: 49.1 percent of top brands have a documented up-to-date employee value proposition versus 20.0 percent of other brands.
  • Top employer brands have an average budget of 52.1 percent more than other brands to support their employer brand initiatives
  • The employees’ role in promoting the employer brand was rated 75.7 out of 100 for top brands versus 51.0 among other brands.
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